Philippines Advertising Market is projected to grow at a CAGR of 12.9% from 2025-2031F

Mobile advertising by End-User held the highest revenue share in Philippines Advertising Market -6Wresearch

Mobile advertising held the largest revenue share in the Philippines advertising market in 2024, driven by high smartphone usage, affordable data plans, and strong social media engagement. The shift toward mobile-first content consumption enabled advertisers to prioritize targeted campaigns. The growth of mobile commerce and digital payments strengthened mobile platforms as the primary avenue for brand outreach, solidifying their dominance in the type of segmentation nationwide.

According to 6Wresearch, Philippines Advertising Market is projected to grow at a CAGR of 12.9% from 2025-2031F. The Philippines advertising market has experienced significant growth during 2021-2024 period, driven by the rapid adoption of digital technologies, increasing internet penetration, and the expansion of e-commerce and social media platforms. Government-backed initiatives such as the Philippine Digital Transformation Strategy 2022 (PDTS), spearheaded by the Department of Information and Communications Technology (DICT), with targeted programs on API hubs, GovTech implementation, digital tax systems, and data integration.

These initiatives collectively contribute to the growth and development of the digital economy in the Philippines, contributing to the country's Gross Domestic Product (GDP). This aims to enhance digital infrastructure, governance and service delivery, creating a more robust environment for digital marketing. 

According to Parth, Senior Research Analyst, 6Wresearch, retail companies held the largest market revenue share in the Philippines advertising market in 2024, driven by rising consumer spending, mall expansion, and the growing presence of brands. The sector’s focus on brand visibility and promotions further boosted advertising demand. Moreover, the rise of omnichannel retailing positioned retail businesses as the leading end users of advertising services nationwide.

Philippines Advertising Market (2025-2031) report provides an in-depth analysis with 16 figures and 3 tables, covered in 62 pages. The report thoroughly covers the market by type and end-user. The Philippines Advertising Market outlook report provides an unbiased and detailed analysis of the ongoing trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamic.